Our mission

To turn eCommerce complexity into predictable, scalable profit.

About Us

700M+

eCommerce decisions modeled weekly

$2.3B+

Managed eCommerce revenue

30%+

Typical profit improvement delivered

eCommerce performance is shaped by thousands or even millions of micro-decisions.

More granular and connected demand & supply management allows for greater steering precision and no profit dollar left unturned.

Our values

We go where it’s messy

We don’t ship half-thoughts

We're money making nerds

Results over optics

Partnership with perspective

Clarity over complexity

If it were obvious, it’d already be fixed. We take on the problems with unclear questions, conflicting signals, and no clean playbook, and we stay with them until they’re solved.

Decisions over activity

Opinions are cheap. Slide decks are cheaper. We do the work to know what we believe and why. Every recommendation is built to stand up in a room full of skeptics, operators, and a CFO who’s seen it all before.

Outcomes over outputs

We don't shy away from our love of data and exploration, we embrace it. But we don't get lost in it. Our commercial nature guides us always.

Outcomes over outputs

We don’t celebrate intent, activity, or early signals. We celebrate outcomes. Wins are only wins when they show up in the numbers and hold up over time.

Outcomes over outputs

We don’t do passive partnership. We bring a point of view, challenge when something’s off, and own the outcome with you. Real partnership means no hiding when it gets uncomfortable.

Built by operators who’ve managed ecommerce at scale

Experienced ecommerce operators, pricing strategists, forecasting specialists, and data scientists working across Amazon, Walmart, Shopify, Wayfair, and other major commerce platforms.

Dan Parker

Chief Executive Officer

Alessandra Jochum

Chief Growth Officer

Jim Conway

Chief Customer Officer

Philip Brooks

Chief Data Scientist

Shelley Fennessey

Head of Client Operations

Alex Dagley

Chief Data & Analytics Office

See what better decisions could deliver