ECOMMERCE GROWTH, UNDER CONTROL

Draw a straight line from
decisions to profit

We manage advertising, pricing, and inventory jointly, using your actual product economics, so every decision ties back to profit.

Trusted by ambitious brands and agencies doing $10M-$1B+ in ecommerce revenue

Beyond the traditional agency model

Better decisions. Better Visibility. Better outcomes.

Stop running advertising, pricing, forecasting and inventory separately

Connect

Advertising, pricing and inventory decisions that all account for each other.

Predict

Understand the impact of pricing, advertising, and inventory decisions before committing.

Control

Capline runs the decisions against your financial targets. You see the results and direct where the business goes next.

What we run, how we partner

Senior ecommerce operators managing advertising, pricing, forecasting, inventory, reporting, and catalog operations.

Advertising

Align ad spend with where the profit dollars are

Granular bidding that aligns spend with conversion behavior and profit margins.

  • Margin optimized bids that use your actual product-level costs
  • A granular campaign structure that maximizes reach and results
  • Advertising that drives actual financial results instead of intermediary metrics
Pricing & promotions

Drive growth while protecting margins

Pricing and promotional scenarios evaluated before acting, enabling informed and confident pricing decisions.

  • Prices optimized based on elasticity and competitive intelligence
  • Promotional strategy driven by deal profitability and informed by long term impact
  • Price and deal recommendations that automatically protects availability, maximizes profit on healthy stock, and smartly clears excess to free up cash
Forecasting

Forecast with the variables that actually drive demand

Advanced data-science driven forecasts built around purchasing behavior, seasonality and tied to your demand-driving activities from the bottom up.

  • ASIN-level demand forecasts that know your advertising, pricing and promotional plans
  • Connect our forecasts to your budget and inventory plans
  • Finance-ready reporting that ties to your P&L
Inventory

Keep winners in stock. Stop overpurchasing losers

Inventory planning and working capital optimization focused on keeping high-performing products available while reducing excess stock pressure.

  • Replenishment recommendations informed by demand forecasts, lead times, MOQs, and inventory levels across your supply chain
  • Stockout and overstock alerts while there is still time to act
  • Action plans for overstock and low-stock positions that reduce carrying costs and protect availability
Brand management

A clear commercial strategy for your catalog.

Catalog operations structured around assortment strategy, merchandising performance, and seller health.

  • SKU level growth plans tied to revenue, margin, and lifecycle stage
  • Proactive account health and compliance management to protect visibility and revenue
  • Conversion focused merchandising across listings, Brand Stores, and category structure
Reporting & analytics

Know what's driving your business

Reporting that explains what's actually driving the business from the bottom up, and what to do about it.

  • Real time visibility from portfolio P&L down to SKU-level performance
  • Business reviews focused on change drivers, resulting actions, and actual financial impact of decisions
  • Faster answers without digging through spreadsheets
  • Data that can plug into your existing systems

Everything pulling in the same direction

One integrated ecommerce system where every decision compounds profit

Scale is in our DNA

$3B+

Revenue flowing through the platform

300k+

products being forecast

100M+

advertising bids placed daily

770K+

products under management

Real client results

Actual results from actual businesses.

+34%

weekly average revenue

+44%

weekly average contribution profit

+62%

weekly average revenue

7x

from initial loss position weekly ad-attributed contribution profit

“Before Capline, Amazon was shrinking and tying up cash in the wrong places. Within weeks, we were back in stock on winners, ad dollars were finally making money, and the channel felt investable again. The best part is that the results were immediate, there was no lengthy calibration period that we had to crawl out of.”

Gregg Greenberg
CEO, Florensi

+43%

Weekly Ad Sales

+54%

Weekly Ad CP

"Capline delivers exactly what we look for in a partner: sharp people who treat our Amazon channel like their own business. Since partnering with them, we have seen a step-change in profitability across our portfolio. Several brands have seen contribution profit more than double versus our pre‑Capline baseline, with ad profit and sales both growing over 100%. That is impact that shows up directly in our P&L."

+26%

weekly average revenue

+61%

weekly average contribution profit

+70%

weekly ad-attributed sales

453%

weekly ad-attributed contribution profit

“Capline completely transformed our performance. We had been struggling to scale before working with them, but within a few weeks Capline tripled our advertising profit and doubled our advertising revenue, all while maintaining a steady ROAS of 20x. This proves their unique ability to drive rapid, efficient growth. No other tool or agency has delivered such dramatic results, so quickly. Capline truly sets a new standard.”

Marketing Leader
Fortune 200 Retailer

"Capline is the first company I’ve seen accomplish the sort of true joint eCommerce optimization that was always our goal at Amazon. Their systems maximize product-level profitability at every decision point, with a level of rigor I previously associated with only Amazon itself. Brands that try working with them will almost certainly discover money sitting on the table, maybe even big piles of it!"

Steve Shure
Former CMO, Amazon Consumer
How Capline works

Better decisions, backed by
technology and experience

Technology built around ecommerce economics. Operators who are accountable for the decisions behind it.
The models evaluate every scenario; experienced operators decide what to do next.

The model behind every move

Forecasting models, elasticity systems, and decision logic built around how ecommerce businesses actually operate.

Every decision is explainable, no black boxes.

The team steering the ship

Senior operators who've run channels at brands and retailers. They direct strategy, own execution, and stay accountable for the numbers.

globe representing the model
hand representing the team behind

See what's breaking the line