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technology

Technology that makes better decisions at scale

Connected operational data, AI-driven modeling, and experienced ecommerce operators working from the same decision system.

Talk to an expert
Reporting
Promotions
Pricing
Brand Management
Forecasting
Inventory
Advertising
Reporting
Promotions
Pricing
Brand Management
Forecasting
Inventory
Advertising
Step 1

Connect

Ecommerce and financial data combined in a single decision layer.

Step 2

Evaluate

Advanced models identify the most profitable pricing, advertising, forecasting, and inventory scenarios.

Step 3

Execute

Operators translate model recommendations into priorities and action, with clear accountability for outcomes.

Step 4

Monitor & Adjust

Experienced operators monitor results against predictions and adjust course when the data points toward a better path.

Most teams already have dashboards and instincts.

Few have a system for making better decisions at scale.

The system behind Capline

Integrated AI decision systems driven fundamentally by eCommerce economics

AI models continuously evaluate pricing, advertising, forecasting, inventory, and sales behavior to identify patterns and predict outcomes.

The Lighthouse platform proactively steers your business at the product-level so that it achieves your goals.

Models outcomes before acting

AI models predict how different pricing, advertising, and inventory decisions might affect future performance.

Operates at the most granular level

Every SKU is analyzed at the lowest possible level of granularity, leaving no profit dollar unturned.

No catalog too large

The bigger the catalog, the more the system finds. Scale is where Capline works best.

Flexible by design, precise by default

Invest in a new launch or pull back when stock is tight. And when your business goals shift, from profit to market share, or revenue to cash flow, the whole system reorients.

Our models

Sales Booster

Move beyond optimizing individual channels. Sales Booster lets you shift between aggressive growth and maximum profitability with a single strategic objective. Model different scenarios, understand the financial trade-offs before you act, and adapt your strategy as market conditions change.

What-if Simulator

Explore different strategies without the risk. Simulate changes, compare financial outcomes side by side, and understand the trade-offs before taking action. Every scenario is backed by your own business data, giving you confidence in the decisions ahead.

Introducing Ida.
Your AI ecommerce analyst

Ask Ida anything

Ask Ida about performance trends, anomalies, risks, or operational decisions.

Answers that would take an analyst hours or days to pull are available instantly.

Find the next opportunity

Ida continuously scans the business for opportunities, risks, and performance shifts.

She can recommends actions or even execute pre-approved workflows based on business rules that humans can set.

The experts

Models support decisions. Operators own them.

Business reviews that drive action

Every week, you see what changed, what Capline did about it, and what's happening next.

Experienced operators who run execution

The people managing your account have run ecommerce businesses. They've owned the numbers, not just reported on them.

Embedded in day-to-day operations

Strategy and tactics evolve through ongoing leadership across pricing, advertising, forecasting, and inventory decisions.

Accountable for outcomes

Operational ownership stays tied to measurable business performance.

Platform-native

Built directly into the platforms that drive modern eCommerce

Operational systems built directly around Amazon, Shopify, and other major ecommerce channels.

Talk to an expert about how the system works

Talk to an expert